Business genius : a more inspired approach to business by Peter Fisk

By Peter Fisk

Ultimately, a extra encouraged method of company. enterprise Genius describes easy methods to develop your enterprise extra successfully via clever approach and resourceful management, radical innovation and sustained swap. Combining the entrepreneurial ardour of a start-up with the industrial rigour of enormous enterprises... this is often for everybody who seeks the muse to imagine and act otherwise.

Business Genius is helping you force extra ecocnomic, sustainable development in today’s speedy altering and hooked up markets. It explores the demanding situations of approach and innovation, management and alter as you develop your enterprise, and your self, so that it will in achieving excessive performance.

From the rage for Crocs to the cool of Diesel, the secrets and techniques of Kikkoman and effort of crimson Bull, the imaginative and prescient of Google and disruption of present television, the revolution of P&G and the phenomenon of Umpqua – the e-book captures the simplest insights from around the globe, and a brand new schedule for today’s business.

Seeing issues another way is the root of genius. Connecting your left and correct mind to imagine extra holistically, exploring possibilities from the longer term again in addition to now ahead – then doing company from the surface in instead of the interior out, with a view to flip radical rules into useful action.

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Small businesses want to get noticed, capture a new market, gain customers, and ensure that they drive enough cash flow to survive, and hopefully thrive. Large companies have an equally tough challenge in seeking to remain innovative, find new markets and to take their organizations with them. indd 22 28/02/2008 15:36:02 FA S T G R O W T H The objectives of each life-stage are different and, therefore, the approach is too. Unlike the natural world, this is rarely a natural evolution. It requires deliberate thought and desire, hard choices and decisive management.

Yes, you can improve profits through efficiency and optimization, and shrink to a smarter shape, but then it’s about growth. We all want to do better this year than we did last year. indd 30 28/02/2008 15:36:03 FA S T G R O W T H We typically measure growth in revenue – our sales turnover, product volumes. Of course, it feels good to sell more and more – but not if it’s ultimately unprofitable. Sometimes, you will decide to sustain unprofitable sales in order to establish yourself in a market, but at some point it has to turn positive.

Some markets, such as Germany, took as many as five years to overcome health concerns – although Mateschitz didn’t always help by joking, ‘I had to fly to Pamplona to source bulls’ testicles’, but he argued that the rumours never hurt. One young Mexican drinker enthused: ‘Red Bull is an outrageous drink. I love how it makes me feel always, and really gives me more energy. I drink it after exercise, when I’m out partying with friends, or when I’m working late. When I wake up in the morning and I find out I’m running late for class and I’m still kind of sleepy, I always drink a Red Bull and it keeps me going.

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